Ivan Levison
Contributor
BSR Contributor Since November 25, 2008
Ivan Levison is an advertising copywriter in San Francisco. He is also author of The Levison Letter, a monthly e-mail newsletter about advertising and direct mail marketing.
By this Author
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An ad man makes his case
Confessions of an advertising man, or:
Why my mother took the subway to Macy's
Many people, filled with smug self-satisfaction, claim to be above it all. They tell us that they're just not influenced by ads or commercials. This is self-delusion.
Essays
3 minute read