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Ivan Levison


BSR Contributor Since November 25, 2008

Ivan Levison is an advertising copywriter in San Francisco. He is also author of The Levison Letter, a monthly e-mail newsletter about advertising and direct mail marketing.

By this Author

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Author and mother, c. 1952: Who chooses products rationally?

An ad man makes his case

Confessions of an advertising man, or:
Why my mother took the subway to Macy's

Many people, filled with smug self-satisfaction, claim to be above it all. They tell us that they're just not influenced by ads or commercials. This is self-delusion.
Ivan Levison

Ivan Levison

Essays 3 minute read